What My 9-5 Day Consists of Lately

General Viral Formula
X * Y = virality level / viral coefficient
10 people join your site * 15 invites per person sent * 10% of those people convert to new users =

15 new users to the site
15 new users / 10 original = 1.5 viral coefficient / virality level

Things you can do to improve the viral coefficient
1. improve x: figure out a way to get them to send more invites. Or return more times to be able to invite more often.
2. increase y: work on ways the recipient is more likely to accept an invite.
So, it got me to thinking, what are some ways to improve x and increase y?

Improve X
Why would someone send out invites to their friends? What are the factors?
- Utility, experience, network effect (”I sign up because all my friends are on it”), etc.
What are some mechanisms that a website can place to facilitate this?
- Clear explanation of benefits, simplicity in use, build the product with “viral hooks”

Increase Y
What would make someone accept an invite?
- Trust the person it’s sent from, they understand what the invite is for, etc.
What are some mechanisms to increase invite acceptions?
- Explanation of what they are signing up for in emails, a customizable page explaining benefits when they click on a link in the email,

And, of course, if you’ve got some viral ideas or would like to collaborate on viral apps, drop me a line: angiecgibson at gmail (or connect to me on Facebook, LinkedIn, etc. the links are here ----> look to your right) Have a great weekend.