Zero Barrier to Entry - No downloadable client, Easy access

The Virtual World Platform Wars - Zero Entry Barrier Required?

Current market statistics clearly show that complicated, downloadable 3D virtual worlds (like Second Life) are not attractive to the majority of potential US consumers online. In reality over 90% of virtual world users are in 2D browser-based services like Yoville, Gaia, Habbo and Club Penguin.

Will 3D Virtual Worlds Need to be Browser based to Hit a Tipping Point?

Browser-based platforms built with Flash and Java -- familiar technology to the mass market consumer and that provide easy access will no doubt be the first to succeed.

Browser based with Rich Media Features - Consumers Favorite Online Tools?

Zero Barrier of Entry means no downloadable client, easy registration and access, as well as open architecture to enable easy integration with popular third party services like YouTube, Flickr and Facebook -- and eventually third-party casual games.

Zero Barrier to Entry - no downloadable client, and easy access? Is this the only way 3D virtual worlds will go mainstream consumer?